When it comes to hiring a press release agency, there are a few key considerations to keep in mind. Below, we outline some of the most important factors to take into account when making your decision.
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1. Make sure the agency has experience with your industry : You want to make sure the agency you hire has experience working with companies in your industry. They should also have a good understanding of the media landscape and know which outlets are most likely to be interested in your story.
2. Look for an agency that offers value-added services : In addition to writing and distributing your press release, look for an agency that offers value-added services such as media relations and pitch coaching.
3. Choose an agency with a proven track record of success : When you're entrusting someone with getting your story out there, you want to make sure they have a proven track record of success. This will give you a good sense of their capabilities and whether they're likely to get results for you.
4. Make sure the agency is a good fit for your company's culture : You'll be working closely with the agency you hire, so it's important to make sure they're a good fit for your company's culture. Take the time to meet with them in person (or virtually) and get a sense of their communication style and overall approach.
5. Get a sense of their pricing structure : Be sure to ask about the agency's pricing structure up front. Many agencies charge by the hour, while others have flat fees for their services. There may also be additional costs for things like distribution or media relations support.