Digital marketing has made businesses admire the significance of campaign performance tracking. However, most brands still don’t do the tracking for print marketing. While that’s essential to make systematic improvements in your print strategy, below are some ways you can track offline marketing performance.
Use Personalized URLs: Create a dedicated page to be used with print media and track the same to analyze how well the campaign performed. And then, you can also create a separate URL for each campaign.
Track Mobile Phone Calls: Phone calls still account as a powerful sales tool. Most of the consumers dial the number before finalizing their buying decisions. While you are already putting a phone number on every print campaign, keeping a check on how many relevant calls received can help. Then, you can use this information and assign calls to your sales representatives through the CRM to assist and track behavior.
Create Hashtags: People spend an average of three hours a day on social media. There are lots of methods to track the performance on those platforms. You can generate unique hashtags for different campaigns and then track these hashtags on social media platforms. Using this approach can also help your social presence grow.
Leverage QR Codes: That’s another feature that helps connect print marketing with digital campaigns. Lots of people prefer scanning QR codes to entering websites and you can track these codes for the overall performance. You can also synchronize the targeted URL with Google Analytics to watch what customers are visiting and their behavior on your website.
Most importantly, hiring professional Brisbane printers for the job can help you get the best design and print quality that would add to the conversions.