What exactly is Email marketing?
Marketing by email is a method of direct marketing that makes use of electronic mail to aid in the process of delivering fundraising or commercial message to an individual's audience.
It's also known by the same terms as bulk emailing, mass emailing, email marketing, and promotions via email campaign. You can also know more about email marketing through UniMedia.
Image Source Google
Marketing through email is one of the most effective strategies that have been invented. It's an extremely efficient and affordable method of advertising that is available to you. If you've got an email marketing strategy, and If it works, then mail marketing is affordable and efficient. Because it is cheaper than the majority of other forms of communication, it is ranked high in terms of popularity. This method of marketing allows you to deliver messages to your target customers (unlike the case with a website, in which your customers have to be drawn to your site).
Marketing through email has proven effective for those who have it correctly. The majority of times, it is reported to be the second-highest priority after Google search as the top method of online marketing.
Emailing is frequently employed to advertise a service or business, or even an opportunity. The fundamental idea behind sending out emails to your target market is about building relationships.
Email marketing is all about building an association with your clients and building trust. Be aware that when they think you're misused or infringing on that relationship they'll not hesitate to accuse you of being a spammer.