There are a few things that you should be aware of when looking into medical spa marketing. First, and foremost, make sure that the market you're targeting is composed of medical professionals or has a high concentration of medical professionals. Second, make sure that your market will be receptive to your message so that it will be received by those who matter.
To do this, think about what type of person you'd like to reach out to: Are you looking to target an audience of medical spa professionals? Or are you looking to reach out to a larger audience of people who may need a spasmodic intervention? Are you looking to reach out to your friends, family, and acquaintances for a healthful holiday? Are you looking to try to get as many patients through your practice as possible?
Before you start doing your medical spa marketing, you should first understand how important it is to target your audience properly. It's much easier to reach out to someone if you already know who you're reaching out to.
For example, if you have an marketing aesthetics campaign for a plumber, you'll want to make sure that your plumber is one that is going to be interested in reaching out to those that he/she may work with on a daily basis. Additionally, if you want to advertise to a group of patients who need aesthetic treatments, it will be easier for you to reach out to them because they already have relationships with your plumber. With that being said, here are a few ways to do this.
First, put up flyers and other materials that will be seen and distributed around your clinic. Put out your contact information so that your patient can call you instead of calling a specific person at the clinic. You may also want to post a sign up in places such as outdoor courtyards so that patients can see you at their convenience.
Second, if you would like to put up signs or advertising at local churches, post the signs at two different locations. This way, people can easily find your place of business even if they are already on their way to church.
Third, try to use technology to help you reach out to a specific group of people. An example would be if you would like to advertise to people who have blue eyes. You could ask your database of licensed cosmetologists to find a database of clients that have blue eyes and put up a sign in front of your business that says "Blue Eyes Only" to draw people to your business.
Another great idea for aesthetic marketing is to make signs that say something like "Enchantment Center," as long as you can make it as attractive as possible. After all, you want your clients to take their chances with your services.
One last thing that you could do for aesthetic marketing is to hold and/or sponsor some sort of evening or day spa event. You may even want to hire a DJ who specializes in relaxing music so that your clientele can have a wonderful evening, at night, while relaxing and enjoying a quality spa treatment.
Many times, aesthetic marketing can be done simply by word of mouth. If you already have a name for your aesthetic practice, make sure that people you know talk about you. If you don't have a name for your aesthetic practice yet, give potential clients your number so that they can call and get more information about you.
As far as aesthetics go, it is important to remember that the best thing to do is to approach your aesthetic marketing campaign as a way to make a positive impression on your clients. Your patients are the ones who will be reading your signs, seeing your signs, and looking at your signs. Be sure that they're treated with respect, and they'll come back time again.
It is important to remember that aesthetics go far beyond having beautiful, clean rooms. Whether you decide to take a more hands-on approach to your aesthetic marketing or you prefer to stick to the old adage of the hands-on aesthetic, make sure that you do everything in your power to ensure that you reach as many people as possible, both in your niche and within your insurance company.